{Hermès' Success Has Actually Been Driven by Scarcity

While a lot of deluxe brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not transformed a lot in decades; it does not have TikTok,

read more